When I returned, there were two customers in the store. I left my watch and battery and went to the nearby Safeway for about 10 minutes. When I arrived 3-4 minutes later, the man was gone and the expressionless woman said he'd be back soon. I said no, it's a screw-off (meaning there are screws in the back).

He asked if my watch was a pop-off (meaning the back). I asked about replacing the battery with my own. On 1/24/19, I was a couple of blocks from Benchmark when I called about having my watch battery replaced. I had gotten a quote for $11 or $12 from Batteries Plus, even with my own battery. I have had it replaced before, for between $5 and $10, at a couple of jewelry stores. Then spend time engaging with your community, responding to their comments, and putting the social back in social media.While I've replaced my watch battery myself, it's a hassle to do. Start cleaning up your follower list to get rid of inactive accounts (go to your profile, tap вЂњfollowers,вЂќ and manually remove them). As far as InstagramвЂ™s algorithm is concerned, itвЂ™s not the number of followers that count вЂ¦ itвЂ™s the percentage of engaged followers. If you have a ton of inactive followers (or if, heaven forbid, you purchased an Instagram follower list at some point), you are getting penalized. Instagram monitors engagement rates and awards less traffic to low engagement accounts. From your post content to hashtags to alt text for photos, you must include keywords that Instagram can recognize as relevant to your target audience. Instagram looks for keywords based on вЂњposts from accounts like the ones you follow and posts similar to the ones you like or save.вЂќ Everything youвЂ™ve learned about SEO for your website should now be applied to your Instagram account.

The only guarantee about InstagramвЂ™s algorithm is that it will change, but for now, the clear path to landing in the suggested content feed is keywords. If your content attracts and speaks to your customer base, it will be successful. Your job is to make sure that the professionalвЂ™s advice about what works is closely matched to your knowledge about who your customer is. Strategize with them to come up with a storyline that you can exploit for six months to a year, as well as a few more storylines that you can use when the first storyline begins to lose steam. If you think short-form video is the avenue for you, hire an expert who is already successfully producing and getting results on TikTok, Reels or YouTube. I say вЂњIF youвЂ™re dependentвЂќ because producing short-form video is nowhere near as simple as pointing, clicking and posting. If you are dependent on Instagram for producing traffic to your store and visitors to your website, you should consider introducing short-form video to your marketing mix. As a result, it is prioritizing Reels over every other type of content in its feeds. Instagram is counting on Reels - for now - to keep it relevant to younger social media users. Of these three, the primary culprit-du-jour is InstagramвЂ™s introduction of Reels. Analysis by several advertising industry monitoring firms show that these declines are related to three factors: the introduction of Instagram Reels, suggested content in the main home feed, and less overall scrolling by users. Most heavy users of Instagram for business are reporting reduced likes, comments, shares, saves, views, link clicks and DMs. If you are experiencing low Instagram engagement for your traditional posts, youвЂ™re not alone. But since FacebookвЂ™s acquisition of Instagram in 2012, itвЂ™s become far more difficult to gain followers, and constantly changing algorithms and platform dynamics make it challenging to stay in front of those followers. IT WAS EASY to build massive followings in the early days of Instagram if you had an eye for good graphics and a fun story to tell.

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